Senior Performance Marketing Specialist

Job Summary

The Senior Performance Marketing Specialist plans, executes, and optimizes digital marketing campaigns across multiple channels to drive customer acquisition and maximize ROI. The role manages paid media, SEO, performance tracking, and analytics while leveraging AI tools and data-driven insights to improve campaign performance and support business growth.

Key Responsibilities

  • Plan, launch, and optimize digital campaigns across Meta, Google Ads, LinkedIn, and TikTok.

  • Manage media buying strategies, advertising budgets, and maximize ROI.
  • Develop and execute SEO strategies to improve organic visibility and website performance.
  • Monitor campaign performance and optimize key KPIs (CPL, CPA, ROAS, Conversion Rate).
  • Build and present daily, weekly, and monthly dashboards and performance reports.
  • Implement and maintain accurate tracking using GA4, GTM, Meta Pixel and Conversion API
  • Conduct A/B testing for creatives, audiences, landing pages, and campaign strategies.
  • Manage and optimize international digital marketing campaigns (preferred).
  • Collaborate with content, design, CRM, and business teams to improve marketing performance.

  • Utilize AI tools (ChatGPT, Gemini, Claude, Perplexity, Looker AI, etc.) to enhance campaign optimization, reporting, automation, market research, and productivity.

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

  • 5 years of experience in Performance or Digital Marketing
  • Google Ads and GA4 certifications are a plus
  • Experience in international campaigns is preferred
  • Healthcare industry experience is an advantage
  • Good command of English (written and spoken)

  • Experience with CRM platforms is a plus

Preferred Skills

  • Google Ads & Meta Ads Manager

  • SEO & Google Search Console
  • Google Analytics 4 (GA4) & Google Tag Manager (GTM)
  • Looker Studio / Power BI
  • Advanced Excel
  • Media Buying & Budget Management
  • Performance Reporting & Dashboard Creation
  • CRM Platforms (Zoho, HubSpot, Salesforce)
  • AI Marketing Tools

  • International Campaign Management

 

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